The Vision Behind DudeCo

dudeco founders at the beach
In a world where entrepreneurship knows no age limits, two juniors, Noah Ackerman and Bennet Tchaikovsky, have embarked on a remarkable journey to create their very own hoodie company called Dude Co. 
Their entrepreneurial journey began within the confines of Mr. Schwab's Honors Business Entrepreneurship class. For the second semester, they were tasked with starting their own business, which entailed developing a viable business plan, conducting market research, and implementing effective strategies to turn their ideas into a tangible reality. This hands-on experience provided them with a real-world understanding of the challenges involved in launching and running a business. 
Mr. Schwab's class not only provided them with the necessary knowledge but also fostered an environment that encouraged experimentation and learning from failures. Noah and Bennet were encouraged to take risks, step out of their comfort zones, and embrace the entrepreneurial mindset of resilience and perseverance.
Noah and Bennet initially planned to venture into the world of leggings by drop shipping. However, they soon realized they lacked the necessary expertise and understanding of the women’s leggings market. Recognizing the importance of playing to their strengths, they made the bold decision to pivot their business idea toward hoodies instead.
This pivot was a testament to their entrepreneurial spirit and willingness to adapt. By shifting their focus to a product they were passionate about and had a better understanding of, they were able to capitalize on their creativity and deliver exceptional value to their customers. The decision to switch to hoodies showcased their ability to make strategic choices and allowed them to establish their niche in the market. This ability to recognize and respond to market demands has been a key factor in their success, allowing them to build a brand that resonates with their customers and stands out in a crowded industry.
dudeco sweatshirts
Noah and Bennet's venture is motivated by a shared passion for fashion and a desire to offer high-quality hoodies at an affordable price. They recognized the gap in the market, where many brands charged exorbitant prices for trendy sweatshirts. With an understanding of their target audience, these young entrepreneurs sought to create a brand that would resonate with their peers.
Understanding the financial constraints that many high school students face, Noah and Bennet made affordability a core value of Dude Co. They recognized that fashionable clothing should not come at the cost of breaking the bank. By optimizing their production process and negotiating with suppliers they have been able to offer high-quality hoodies at a fraction of the price charged by more prominent brands.
Noah and Bennet, the founders of Dude Co., are the epitome of young entrepreneurship. Their commitment to providing affordable and unique hoodies and their problem-solving abilities exemplify the true spirit of entrepreneurship. As they continue to grow and inspire others, it is clear that these young entrepreneurs have a bright future ahead, not only in the world of business but also in making a difference in their community.
back of sweatshirt
Visit DudeCo to browse their selection!
To learn more about other young entrepreneurs just like Noah and Bennet, explore HBHS Design
Story by: Michelle Phan